Tuesday, December 18, 2007

Dell’s new range of laptops to meet user’s specific requirements


Dell, along with the launch, also unveiled its new consumer marketing campaign assuring its users to deliver personalized devices offering a great digital experience, almost anywhere around the globe.
The latest PCs introduced are:
Inspiron 530, 530s and 531, 531s desktops
Inspiron 1720, 1721 (17-inch), Inspiron 1520 and 1521 (15.4-inch), Inspiron 1420 (14.1 inch) notebooks
XPS M1330 (13.3-inch) notebook
Dell SE198WFP 19-inch and Dell 2407WFP-HC 24-inch widescreen flat panel displays
“We’ve packed these new Inspiron and XPS systems with features like mobile broadband, widescreen displays and colors choices to help customers experience the high definition lifestyle they seek,” said Alex Gruzen, senior vice president for Dell Consumer Products. “Customers also tell us they want great design and performance and we have responded with the new XPS M1330, the world’s thinnest 13-inch notebook.”
According to consumer’s needs, the new desktops and notebooks features World-class widescreen displays allowing users to watch movies, sharing photos, and even shopping on the Internet. Furthermore, the dell products provide built-in optional mobile broadband that offers seamless wireless connectivity.
“Getting to know customers is what we do best,” said Zita Cassizzi, vice president of Dell’s consumer marketing. “Taking their feedback, putting it to work, and delivering the devices consumers want most is reflected in these new products. As our new campaign says: Yours is Here.”
Moreover, a new service has been announced which not only protects music, photos and other files but also can be shared with friends and family, called Dell Online Backup. This service gives 12 months of complimentary online storage space for every Inspiron (up to 3 GB) and XPS product (up to 10 GB). In addition, DataSafe internal backup, a solution that partners dual hard drive with back-up and restore software can be configured on Dell desktops. This ensures the safety and security of personal data.
Dell also offers PC TuneUp to reduce fewer maintenance hassles and ensures more time for fun and productivity. The service can automatically fix many issues or produce a report that pinpoints what needs to be done to maintain peak system performance.
A pre-installed Dell Support Center helps consumer quickly locate system information, self-help tools, FAQs and assistance from Dell by one-click. It also features Dell-developed applications that monitors and pinpoint system issues.
Dell has initiated a program ‘Plant a Tree for Me’ with the new range of products committing to environmental responsibilities as a cornerstone of its global business.

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